Research seminar by Prof. Ajay K Manrai
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »


















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