A research seminar by Dr. Justin Paul, Professor at University of Puerto Rico, USA, Visiting Professor at Henley Business School, UK and a Distinguished Visiting Scholar, IIM Kozhikode was held on 28 July 2022. Topic – Masstige model and measure for brand management Abstract of the research paper on which the talk was based The purpose of this article is to …Read more »

A research seminar by Prof. Priya Narayanan, Assistant Professor of Marketing at IIM Kozhikode was held on February 17, 2022. Seminar Topic – Re(de)fining Dual-Process Theories of Information Processing: The ACCU Model Abstract – Daniel Kahneman’s book Thinking, Fast and Slow popularized the notion of “two systems” of information processing, where System 1 provides fast and intuitive responses while System 2 …Read more »

Research Seminar by Prof. S. Arunachalam, Assistant Professor of Marketing at the Indian School of Business, Hyderabad Campus was held on September 30, 2021. Seminar Topic – Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments Abstract – Traditional sales contests, where all salespeople compete in a single segment, do not motivate the entire …Read more »

A research seminar by Dr. Subramanian R. Iyer, Associate Professor, Anderson School of Management, The University of New Mexico was held on July 08, 2021.   Topic – The Politics of Share Repurchases: What does the evidence say? Abstract  This seminar was based on the research paper titled ‘The Politics of Share Repurchases: What does the evidence say?’ authored by Dr. …Read more »