IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »
IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »
IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »
IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »
IM K hosted its seventh research seminar on January 08, 2026, for the year 2025-26. It was conducted by Prof. T. E. S. Raghavan, emeritus professor at the University of Illinois, Chicago, USA. The topic was On the applications of scaling the entries of a matrix Abstract of the talk given below Various biological, statistical, and social science data come …Read more »
IM K hosted its sixth research seminar on December 22, 2025, for the year 2025-26. It was conducted by Prof. Atanu Chaudhuri, Professor of Technology and Operations Management at Durham University Business School, UK. The topic was Sustainability of Satellite Operations around the Earth Abstract of the talk given below The rapid growth of satellites—especially in low Earth orbit—has created …Read more »
IIM K hosted its fifth research seminar on December 17, 2025, for the year 2025-26. It was conducted by Prof. Mridul Kumar Saggar, Professor of Practice, Economics, IIM Kozhikode. The topic was Are we in the Goldilocks Scenario Abstract of the talk given below This talk will examine whether the current characterization of the Indian economy as being in a …Read more »
IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »
IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »
IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »
IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »
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