Abhishek Srivastava [1], Arqum Mateen [2] The gray market (GM) refers to the practice of diverting a manufacturer’s branded genuine goods by an unauthorized dealer who operates outside the manufacturer’s authorized channel. Under such a scenario, manufacturers may suffer in terms of the erosion of brand reputation, reduced profitability and deterioration of channel relationships [5]. GM trades affect various industries including fashion, …Read more »

Keyoor Purani [1] The New Motor Vehicle Act 2019, supposed to be implemented from September 01, still faces resistance from several states, who find the steep hike in penalties and fines for traffic offences unacceptable. While the argument that, for better road safety, stricter implementation of the rules is required is fully convincing, heavy fines seem to have practical concerns …Read more »

By: Keyoor Purani  (Professor of Marketing, IIM Kozhikode) & Deepthi Anna Achankunju ( Academic Associate – Marketing, IIM Kozhikode) The Indian Institutes of Management (IIMs) is a group of 20 public and autonomous institutes of management education and research in India offering post graduate, doctoral and executive education programmes. With IIMs declared as Institutes of National Importance (INIs) recently, it is believed that the …Read more »

By: Rudra Sensarma &  Pankaj Kumar Baag, Appeared in  Firstpost, on February 23, 2018. Read the Article Here

By : Keyoor Purani & Rudra Sensarma Appeared in  Financial Express On  January 15, 2018. Read the article here