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Research seminar by Prof. Wendy L. Tate & Prof. Hannah J. Stolze

IIM K hosted its third research seminar on July 09, 2026, for the year 2026-27. It was conducted by Prof. Wendy L. Tate, McCormick Endowed Chair in Supply Chain Management, University of Tennessee, USA & Prof. Hannah J. Stolze, William E. Crenshaw Endowed Chair of Supply Chain Management, Hankamer School of Business, Baylor University, USA  The topic was Designing Supply …Read more »

Research seminar by Prof. Tarikere T. Niranjan

IIM K hosted its second research seminar on July 09, 2026, for the year 2026-27. It was conducted by Prof. Tarikere T. Niranjan, Associate Professor of Supply Chain Management at the School of Business and Economics, Maastricht University, The Netherlands, and Regional Editor South Asia, Journal of Supply Chain Management. The topic was Neuro-Operations Management: A Research Agenda Abstract of …Read more »

Research seminar by Prof. Raghava Rao Mukkamala

IIM K hosted its first research seminar on July 07, 2026, for the year 2026-27. It was conducted by Prof. Prof. Raghava Rao Mukkamala, professor of Data Science and Cybersecurity at the Department of Digitalization, Copenhagen Business School, Denmark. The topic was Towards Sustainable AI: The Role of Small and Open-Source Language Models Abstract of the talk given below The …Read more »

Research seminar by Priya Narayanan

IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »

Research seminar by Prof. Ashish Kumar Jha

IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »

Research seminar by Prof. Ajay K Manrai

IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »

Research seminar by Prof. Pratik Modi

IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »

Research seminar by Prof. V K Narayanan

IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »

E-COMMERCE & CUSTOMER LOYALTY IN INDIA

By: Jeenam Jindal     Hrishikesh Deshmukh       Esha Puri                Dibyendu Das According to Ecommerce Europe, Asia Pacific with sales of about 567.3 billion USD is the largest business-to-consumer (B2C) ecommerce market followed by Europe (482.3 billion USD) and North America (452.4 billion USD).  Ifwe see country wise statistics then the US, UK and China account for almost 60% of world’s total …Read more »

IMPACT OF DISCOUNTS ON CUSTOMER LOYALTY IN E-COMMERCE

By: Angara Saxena        Shelly Mehan       Pathsamatla Sraavya      Ankit Abhishek #Don’t miss this chance …..EXTRA 30% Off on one  lakh+ styles Logon to …..  As soon as this message pops on the screen of any regular e-shopper they would search for the range of products they could add to their e-cart. However, a simple discount requires …Read more »

CONSUMER PERCEPTION ON APPS FOR BOOKING TAXI SERVICES & ITS IMPACT ON THE INDIAN E–COMMERCE SECTOR

By: Sumit Wagmare        Rajul Yadav              Gaurav               Jatin Choudhary Recently, in March 2015, the Delhi Government, in its letter to the Department & Telecommunication, Government of India, Sought blocking of App based booking services offered by M/s Uber, OLA Cabs, and Taxi For Sure companies respectively. This request was the aftermath of an unfortunate incident in …Read more »

Upcoming Conferences

‘3rd Pan IIM World Management Conference‘ – Date: 16 – 18 December, 2015. Venue: IIM Indore Last Date of Full Paper Submission: 31st July 2015 International Conference On Organisation And Management – Co-hosted by The College of Business Administration at Abu Dhabi University in collaboration with Asia Academy of Management. Date: 22 & 23 November 2015. Venue: Inter Continental Hotel, …Read more »

A DELUGE OF INFORMATION: THOUGHTS ON RELEVANCY AND REDUNDANCY

By Prof. Anindita Paul A lot has been going on in the Information Age and researchers have gone berserk trying to understand what is changing and what needs to be researched. It has been a joyful ride with its ups and down that probably can be compared to surfing the raging waves of the Pacific. It was the computer first, …Read more »

Welcome to IIM Kozhikode Research Blog. Explore, discover and learn through our interesting research articles, informative seminars, updates of useful information for researchers and much more! Reach us at research@iimk.ac.in

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