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Research seminar by Priya Narayanan

IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »

Research seminar by Prof. Ashish Kumar Jha

IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »

Research seminar by Prof. Ajay K Manrai

IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »

Research seminar by Prof. Pratik Modi

IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »

Research seminar by Prof. V K Narayanan

IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »

Research seminar by Prof. T. E. S. Raghavan

IM K hosted its seventh research seminar on January 08, 2026, for the year 2025-26. It was conducted by Prof. T. E. S. Raghavan, emeritus professor at the University of Illinois, Chicago, USA. The topic was On the applications of scaling the entries of a matrix Abstract of the talk given below Various biological, statistical, and social science data come …Read more »

Research seminar by Prof. Atanu Chaudhuri

IM K hosted its sixth research seminar on December 22, 2025, for the year 2025-26. It was conducted by Prof. Atanu Chaudhuri, Professor of Technology and Operations Management at Durham University Business School, UK. The topic was Sustainability of Satellite Operations around the Earth Abstract of the talk given below The rapid growth of satellites—especially in low Earth orbit—has created …Read more »

Research seminar by Prof. Mridul Kumar Saggar

IIM K hosted its fifth research seminar on December 17, 2025, for the year 2025-26. It was conducted by Prof. Mridul Kumar Saggar, Professor of Practice, Economics, IIM Kozhikode. The topic was Are we in the Goldilocks Scenario Abstract of the talk given below This talk will examine whether the current characterization of the Indian economy as being in a …Read more »

FEATURED FACULTY – INTERVIEW: PART II

Prof. Sidhartha S. Padhi Prof. Arqum Mateen           What suggestions do you have for the research scholars who aspire to publish in A * Journals? Sidhartha S. Padhi: I strongly believe in two personal traits. Patience and a never give up attitude.  Because in publishing, a normal review would take one to two years, and even …Read more »

8 WEBSITES THAT HELP YOU TO CLAIM YOUR DIGITAL SPACE AND INCREASE CITATIONS

By Prof. Rudra Sensarma Research success is now closely linked to citations, visibility and presence in bibliographic databases. These have many benefits such as getting noticed by editors (makes future publications easier?), funders, collaborators and other stakeholders. It helps the researcher to influence future research, probably the main reason for doing research anyway. There are a number of websites that …Read more »

E-COMMERCE & CUSTOMER LOYALTY IN INDIA

By: Jeenam Jindal     Hrishikesh Deshmukh       Esha Puri                Dibyendu Das According to Ecommerce Europe, Asia Pacific with sales of about 567.3 billion USD is the largest business-to-consumer (B2C) ecommerce market followed by Europe (482.3 billion USD) and North America (452.4 billion USD).  Ifwe see country wise statistics then the US, UK and China account for almost 60% of world’s total …Read more »

IMPACT OF DISCOUNTS ON CUSTOMER LOYALTY IN E-COMMERCE

By: Angara Saxena        Shelly Mehan       Pathsamatla Sraavya      Ankit Abhishek #Don’t miss this chance …..EXTRA 30% Off on one  lakh+ styles Logon to …..  As soon as this message pops on the screen of any regular e-shopper they would search for the range of products they could add to their e-cart. However, a simple discount requires …Read more »

CONSUMER PERCEPTION ON APPS FOR BOOKING TAXI SERVICES & ITS IMPACT ON THE INDIAN E–COMMERCE SECTOR

By: Sumit Wagmare        Rajul Yadav              Gaurav               Jatin Choudhary Recently, in March 2015, the Delhi Government, in its letter to the Department & Telecommunication, Government of India, Sought blocking of App based booking services offered by M/s Uber, OLA Cabs, and Taxi For Sure companies respectively. This request was the aftermath of an unfortunate incident in …Read more »

Welcome to IIM Kozhikode Research Blog. Explore, discover and learn through our interesting research articles, informative seminars, updates of useful information for researchers and much more! Reach us at research@iimk.ac.in

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