Research seminar by Priya Narayanan
IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »


















Users Today : 738
Users Yesterday : 932
This Month : 11836
This Year : 129702
Total Users : 687946
Who's Online : 7