Research Workshop by Prof. Varsha Jain
Prof. Varsha Jain has conducted a research workshop on the topic “Dyad Approach for Consumer Behavior and Digital Context: Associate Editor and Author’s Perspective” on 13th October, 2022 (Thursday) from 02.00 PM – 04.00 PM. Abstract of the workshop Consumer behavior has evolved with the democratization of digital technologies. Today, a consumer is a digitally savvy and hyperactive multi-tasker. They have more access …Read more »