IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »
IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »
IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »
IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »
IM K hosted its seventh research seminar on January 08, 2026, for the year 2025-26. It was conducted by Prof. T. E. S. Raghavan, emeritus professor at the University of Illinois, Chicago, USA. The topic was On the applications of scaling the entries of a matrix Abstract of the talk given below Various biological, statistical, and social science data come …Read more »
IM K hosted its sixth research seminar on December 22, 2025, for the year 2025-26. It was conducted by Prof. Atanu Chaudhuri, Professor of Technology and Operations Management at Durham University Business School, UK. The topic was Sustainability of Satellite Operations around the Earth Abstract of the talk given below The rapid growth of satellites—especially in low Earth orbit—has created …Read more »
IIM K hosted its fifth research seminar on December 17, 2025, for the year 2025-26. It was conducted by Prof. Mridul Kumar Saggar, Professor of Practice, Economics, IIM Kozhikode. The topic was Are we in the Goldilocks Scenario Abstract of the talk given below This talk will examine whether the current characterization of the Indian economy as being in a …Read more »
Prof. Asta Zelenkauskaite, Assistant Professor at Department of Culture & Communication, Drexel University (USA) delivered a talk on User-Generated Content and Audience Autonomy on 24 July 2014. Researcher points out that the User-generated content (UGC) has become a dominant trend in online contributions over the past decade, yet the debate about its consequences has basically stalled, focusing on monetization of …Read more »
By Prof. Rudra Sensarma While the Finance Minister (FM) said it is a directional budget, the opposition called it a directionless budget! Here I try to identify the directions that the budget proposals provide so that we have an idea of what we can expect from this government in the coming months or years.The FM has promised higher growth and …Read more »
Paurav Shukla, Professor of Luxury Brand Marketing at the Glasgow Caledonian University delivered an interesting talk on Status Consumption: A Journey through Time & Cultures on July 16, 2014. Prof. Shukla points out the modern pursuit of personal identity and style through consumption is now widely recognized and is actively encouraged by marketers. Consuming for status has become a defining …Read more »
By Prof. Mahesh P. Bhave Right next to the bus stand in Kunnamangalam is a shop that fries banana chips, tapioca chips, and more – all fresh. A big round-bottomed fryer sits in front and to the right of the store. Often the frying happens in front of you. Steam pours up from the pot and smoke from the flames …Read more »
2nd Pan-IIM World Management Conference, hosted by Indian Institute of Management Kozhikode Date: November 5-8, 2014 Venue: Kozhikode The main theme of the conference is Globalizing Indian Thought. This encompasses the influencing of international perspectives through insights found in Indian realities as well as enhancing Indian thought leadership through engagement with international best practices. Such a two-way exchange of ideas …Read more »
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