IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »
IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »
IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »
IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »
IM K hosted its seventh research seminar on January 08, 2026, for the year 2025-26. It was conducted by Prof. T. E. S. Raghavan, emeritus professor at the University of Illinois, Chicago, USA. The topic was On the applications of scaling the entries of a matrix Abstract of the talk given below Various biological, statistical, and social science data come …Read more »
IM K hosted its sixth research seminar on December 22, 2025, for the year 2025-26. It was conducted by Prof. Atanu Chaudhuri, Professor of Technology and Operations Management at Durham University Business School, UK. The topic was Sustainability of Satellite Operations around the Earth Abstract of the talk given below The rapid growth of satellites—especially in low Earth orbit—has created …Read more »
IIM K hosted its fifth research seminar on December 17, 2025, for the year 2025-26. It was conducted by Prof. Mridul Kumar Saggar, Professor of Practice, Economics, IIM Kozhikode. The topic was Are we in the Goldilocks Scenario Abstract of the talk given below This talk will examine whether the current characterization of the Indian economy as being in a …Read more »
A research seminar on the topic “The Role of Human Extensibility Technologies in Mitigating the Adverse Effect of Violence Against Women on Women’s Employment Capabilities” was held on 22nd September 2022 at IIM Kozhikode. Abstract of the Seminar We examine the role of human extensibility technologies (e.g., virtual mobility) in helping the general female population (women) develop employment capabilities in …Read more »
A Research Seminar by Dr. P.V. Aravind, Professor, Chair of Energy Conversion, Groningen University, Netherlands was held on 11th August 2022. Abstract Negative emission technologies are generally mentioned as necessary to stabilize the earth’s climate. However, enabling such technologies in a cost-effective, socially acceptable, and politically feasible way remains a challenge. Solutions based on negative emission technologies to enable stakeholders to …Read more »
A Research Seminar by Prof. Deva Rangarajan, Professor of Marketing at the IESEG School of Management in France was held on 4th August 2022. Topic – ‘Examining the Promise of a New Marketing Function: The Role of Customer Success Management in Ensuring Customer Health and Firm Performance’. Abstract of the research paper This research adopts a theories-in-use approach to create …Read more »
A research seminar by Dr. Justin Paul, Professor at University of Puerto Rico, USA, Visiting Professor at Henley Business School, UK and a Distinguished Visiting Scholar, IIM Kozhikode was held on 28 July 2022. Topic – Masstige model and measure for brand management Abstract of the research paper on which the talk was based The purpose of this article is to …Read more »
A research workshop by Prof. Anirban Chakraborti Professor, Jawaharlal Nehru University (Currently on leave) Dean Research, BML Munjal University was held on July 12, 2022. Topic – Uses of data science in Economics and Finance Description of the workshop topic Systems ranging from an economy to financial markets can be described as ‘complex systems’ as they are dynamic, evolving, emergent and interconnected. …Read more »
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