In governance, do not understimate the power of communication

Posted on September 17, 2015 by administrator

Prof Keyoor Purani

Prof. Rudra Sensarma

Former Prime Minister Manmohan Singh was recently reported to have remarked that his successor is a more adept salesman, event manager and communicator than himself. Although this was meant as a backhanded compliment, is there a role that communication plays in governance? Prof. Rudra Sensarma and Prof. Keyoor Purani’s recent article in the Hindu Businessline explores the value of reaching out to the masses by balancing high tech with high touch.  They describe how social media strategies can be used by governments for effective marketing and communication.

Click here to read the full article.