Tag Archives: MCM

Listen to the missed call– Data analytics can help decode consumer signals to improve returns on MCM

By Prof. Keyoor Purani Making a ‘missed call’ – dialing a number and disconnecting it before the call is picked up – has traditionally been a way to signal a message in India without actually communicating it with a voice. With a large number of Indians on pre-paid plans with limited talk-time, it is important to save the available talk-time by …Read more »

HIGHLIGHTS:

banner banner banner banner banner banner banner banner banner

Visitor Counter

605155
Users Today : 277
Users Yesterday : 614
This Month : 11418
This Year : 46911
Total Users : 605155
Who's Online : 2

Archives