Research seminar by Priya Narayanan
IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »

















Users Today : 242
Users Yesterday : 944
This Month : 22709
This Year : 114762
Total Users : 673006
Who's Online : 8