Tag Archives: MCM

Listen to the missed call– Data analytics can help decode consumer signals to improve returns on MCM

By Prof. Keyoor Purani Making a ‘missed call’ – dialing a number and disconnecting it before the call is picked up – has traditionally been a way to signal a message in India without actually communicating it with a voice. With a large number of Indians on pre-paid plans with limited talk-time, it is important to save the available talk-time by …Read more »

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