Tag Archives: Keyoor Purani

Listen to the missed call– Data analytics can help decode consumer signals to improve returns on MCM

By Prof. Keyoor Purani Making a ‘missed call’ – dialing a number and disconnecting it before the call is picked up – has traditionally been a way to signal a message in India without actually communicating it with a voice. With a large number of Indians on pre-paid plans with limited talk-time, it is important to save the available talk-time by …Read more »

Leapfrogging Literacy

 By Prof. Keyoor Purani I was furious last Sunday evening. My son, was writing his first mid-term test for his class X. Since morning, my wife and I might have sent him to his books not less than a dozen times but after a while, we found him coming back to iMac or iPad. I lost patience and yelled at …Read more »

ABLE ENOUGH FOR SUSTAINABILITY?

What could drive the adoption of sustainable business practices ­ pull or push? The modern idea of sustainability may be attributed to The Brundtland Commission Report, which defined sustainable development as `development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ way back in 1987.However, global warming became a part …Read more »

WHAT DRIVES COLLECTIVE DECISION MAKING? – SPIRITS OR MINUTES?

By Prof. Keyoor Purani In my academic career over decade and a half, not surprisingly, I probably would have spent more hours in meetings than in classes. Having been part of various academic systems and decision making processes actively, I believe that I have fair exposure of different processes followed especially in academic institutions that range on a continuum from …Read more »

DO INDIAN B-SCHOOLS MAKE THEIR GRADUATES SUSTAINABILITY-SENSITIVE?

By Prof. Keyoor Purani As the large corporations, the world over, jostle to find a place in various sustainability rankings having realized that the stakeholders are getting more and more inclined to ‘clean & green’ capitalism, sustainability is on the top agenda for most companies. Business performance measured by triple bottom-line demand complete paradigm shift in how an organization functions …Read more »

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