IIM K hosted its twelfth research seminar on March 26, 2026, for the year 2025-26. It was conducted by Prof. Priya Narayanan, Professor of Marketing Management, Indian Institute of Management Kozhikode. The topic was Consumers Underestimate Effort Incurred by GenAI Users Abstract of the talk given below Popular media and academic research discuss generative artificial intelligence (GenAI) tools as effort …Read more »
IIM K hosted its eleventh research seminar on March 10, 2026, for the year 2025-26. It was conducted by Prof. Ashish Kumar Jha, Professor of Business Analytics, Trinity Business School, Trinity College, Dublin, Ireland. The topic was Opinion and Information on Social Media: Role of Human agency Abstract of the talk given below Humans are critical stakeholders in the discussion …Read more »
IIM K hosted its tenth research seminar on March 6, 2026, for the year 2025-26. It was conducted by Prof. Ajay K Manrai, Professor Emeritus of Marketing, Alfred Lerner College of Business and Economics, University of Delaware, USA. The topic was CTSCALE as a Tool for Measuring Perceptions and Navigating Empirical Research Challenges Abstract of the talk given below Marketing …Read more »
IIM K hosted its ninth research seminar on February 27, 2026, for the year 2025-26. It was conducted by Prof. Pratik Modi, Professor & Dean, Institute of Rural Management Anand (IRMA), “Tribhuvan” Sahkari University, Gujarat. The topic was Innovation Orientation and Resilience to Macroeconomic Shocks: The Role of Strategic vs. Non-Strategic R&D Abstract of the talk given below In a …Read more »
IM K hosted its eighth research seminar on January 16, 2026, for the year 2025-26. It was conducted by Prof. V K Narayana, Deloitte & Touché Jones Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, USA. The topic was March toward a Workless Society Abstract of the talk given below In this paper, I will challenge a key …Read more »
IM K hosted its seventh research seminar on January 08, 2026, for the year 2025-26. It was conducted by Prof. T. E. S. Raghavan, emeritus professor at the University of Illinois, Chicago, USA. The topic was On the applications of scaling the entries of a matrix Abstract of the talk given below Various biological, statistical, and social science data come …Read more »
IM K hosted its sixth research seminar on December 22, 2025, for the year 2025-26. It was conducted by Prof. Atanu Chaudhuri, Professor of Technology and Operations Management at Durham University Business School, UK. The topic was Sustainability of Satellite Operations around the Earth Abstract of the talk given below The rapid growth of satellites—especially in low Earth orbit—has created …Read more »
IIM K hosted its fifth research seminar on December 17, 2025, for the year 2025-26. It was conducted by Prof. Mridul Kumar Saggar, Professor of Practice, Economics, IIM Kozhikode. The topic was Are we in the Goldilocks Scenario Abstract of the talk given below This talk will examine whether the current characterization of the Indian economy as being in a …Read more »
Many health systems worldwide are facing significant challenges due to the emergence of issues determined by an increasingly “global health” context and competitive medical tourism dynamics. Coping with global health issues means many things, such as envisioning new ways of managing migrations of people, providing basic and affordable access to care in developing countries, strengthening institutional relationships among bordering countries …Read more »
“ Ours is the first age in which many thousands of the best-trained minds have made it their full-time business to get inside the collective public mind …………. to get inside in order to manipulate, exploit and control.” Marshal McLuhan The intrusiveness of organised marketing is so all-pervasive that it emerges as the most potent social force that shapes human …Read more »
The Indian economy with its mammoth growth is headed towards becoming the top three economies of the world. In the next few years, India would have answers to its most-pressing questions on poverty and corruption. By achieving this, India will be a solution-provider to the world. Nonetheless, the very existence of today’s India is rooted in its greatest leaders from …Read more »
Abhishek Srivastava [1], Arqum Mateen [2] The gray market (GM) refers to the practice of diverting a manufacturer’s branded genuine goods by an unauthorized dealer who operates outside the manufacturer’s authorized channel. Under such a scenario, manufacturers may suffer in terms of the erosion of brand reputation, reduced profitability and deterioration of channel relationships [5]. GM trades affect various industries including fashion, …Read more »
Published in Mathrubhumi, 15/10/2019 Abhijit Banerjee along with Esther Duflo and Michael Kremer received the Sveriges Riksbank Prize funded by the Swedish Central Bank (popularly known … Read more at: https://english.mathrubhumi.com/features/specials/use-of-randomised-control-trials-in-economics-1.4198265
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