A research seminar by Prof. Priya Narayanan, Assistant Professor of Marketing at IIM Kozhikode was held on February 17, 2022. Seminar Topic – Re(de)fining Dual-Process Theories of Information Processing: The ACCU Model Abstract – Daniel Kahneman’s book Thinking, Fast and Slow popularized the notion of “two systems” of information processing, where System 1 provides fast and intuitive responses while System 2 …Read more »