A new model for internationalization of a firm

Prof. Justin Paul, professor with the graduate school of business University of Puerto Rico, San Juan, PR, USA and a visiting professor at Deakin University, Australia delivered a seminar on “A new model for internationalization of a firm” & a session on publishing different types of Research articles (empirical, conceptual, review etc.).


The speaker made a presentation on how to develop a new model for internationalization of firms, called-“Conservative, Predictable and Pacemaker” (“CPP”) for extending the domain of international business research. The purpose is to extend the research stream beyond the established models such as Uppsala, Born Global and CAGE. The study is based on primary data collected from the small and medium enterprises (SMEs) in the Information Technology sector in Puerto Rico. The model can be used as a strategic framework for industry analysis and research dealing with the growth and internationalization of firms.



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