By: Prof. Kumar Rakesh Ranjan, Senior Lecturer (Marketing), School of Business, University of Queensland, Brisbane, Australia. Abstract of the Talk: The talk about the paper brought core work from the individual psychology literature together with the concept of value co-creation (VCC) and offered empirical evidence to untested theoretical claims about the role of the individual in VCC. Their investigation began with …Read more »

By: Prof. Joseph Johnson, Associate Professor of Marketing, Miami Business School, Florida & Visiting Fellow, IIM Kozhikode Abstract of the Talks: Text mining Research in Business:–Methods and Insights The availability of large volumes of virtually free data such as social media posts and advances in computer algorithms have made it possible today to analyze unstructured text data to solve business …Read more »

By: Prof. Rajaram Veliyath –  Professor, Associate Dean of Research & Graduate Programs, Kennesaw State University. Abstract of the Talk: Prof Rajaram discussed some of the major theories like Agency Theory, Institutional Theory, Resource Dependence Theory, The Resource-based View, Stewardship Theory, and Information Processing Theory, that have been used in SM research. He touched upon the major streams of SM research that …Read more »