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4th International Marketing Conference on Marketing, Technology & Society from 17 – 19 April 2020 at IIM Kozhikode

“ Ours is the first age in which many thousands of the best-trained minds have made it their full-time business to get inside the collective public mind …………. to get inside in order to manipulate, exploit and control.” Marshal McLuhan The intrusiveness of organised marketing is so all-pervasive that it emerges as the most potent social force that shapes human …Read more »

International Conclave on ‘Globalizing Indian Thought’ at IIM Kozhikode from January 16-18, 2020 at IIM Kozhikode

The Indian economy with its mammoth growth is headed towards becoming the top three economies of the world. In the next few years, India would have answers to its most-pressing questions on poverty and corruption. By achieving this, India will be a solution-provider to the world. Nonetheless, the very existence of today’s India is rooted in its greatest leaders from …Read more »

Supply Chain Contracts in the Presence of Gray Markets

Abhishek Srivastava [1], Arqum Mateen [2] The gray market (GM) refers to the practice of diverting a manufacturer’s branded genuine goods by an unauthorized dealer who operates outside the manufacturer’s authorized channel. Under such a scenario, manufacturers may suffer in terms of the erosion of brand reputation, reduced profitability and deterioration of channel relationships [5]. GM trades affect various industries including fashion, …Read more »

Use of Randomised Control Trials in Economins – Dr Kausik Gangopadhyay

Published in Mathrubhumi, 15/10/2019 Abhijit Banerjee along with Esther Duflo and Michael Kremer received the  Sveriges Riksbank Prize funded by the Swedish Central Bank (popularly known … Read more at: https://english.mathrubhumi.com/features/specials/use-of-randomised-control-trials-in-economics-1.4198265

‘Counterstrike’ Road Safety Challenge with Gamification

Keyoor Purani [1] The New Motor Vehicle Act 2019, supposed to be implemented from September 01, still faces resistance from several states, who find the steep hike in penalties and fines for traffic offences unacceptable. While the argument that, for better road safety, stricter implementation of the rules is required is fully convincing, heavy fines seem to have practical concerns …Read more »

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