With product/service differentiation becoming the norm to acquire and maintain more customers has pushed the case of Loyalty Programs into the strategic plan of any company that matters in the industry. The technological boom along with customizable CRM (Customer Relationship Management) systems have further given impetus to adoption of loyalty programs. But not all companies are getting into the bandwagon …Read more »
Former Prime Minister Manmohan Singh was recently reported to have remarked that his successor is a more adept salesman, event manager and communicator than himself. Although this was meant as a backhanded compliment, is there a role that communication plays in governance? Prof. Rudra Sensarma and Prof. Keyoor Purani’s recent article in the Hindu Businessline explores the value of reaching …Read more »
By Prof. Rudra Sensarma Research success is now closely linked to citations, visibility and presence in bibliographic databases. These have many benefits such as getting noticed by editors (makes future publications easier?), funders, collaborators and other stakeholders. It helps the researcher to influence future research, probably the main reason for doing research anyway. There are a number of websites that …Read more »
By: Jeenam Jindal Hrishikesh Deshmukh Esha Puri Dibyendu Das According to Ecommerce Europe, Asia Pacific with sales of about 567.3 billion USD is the largest business-to-consumer (B2C) ecommerce market followed by Europe (482.3 billion USD) and North America (452.4 billion USD). Ifwe see country wise statistics then the US, UK and China account for almost 60% of world’s total …Read more »
By: Angara Saxena Shelly Mehan Pathsamatla Sraavya Ankit Abhishek #Don’t miss this chance …..EXTRA 30% Off on one lakh+ styles Logon to ….. As soon as this message pops on the screen of any regular e-shopper they would search for the range of products they could add to their e-cart. However, a simple discount requires …Read more »
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