Category: Articles

Online retailers beware! For consumers there is great disappointment on this particular parameter with pro-digital government policies, demonetisation-triggered e-wallet usage and reduced data costs, online commerce is making rapid strides.

By  Prof. Keyoor Purani Courtesy: financial express, September 4, 2017,  http://www.financialexpress.com/opinion/online-retailers-beware-for-consumers-there-is-great-disappointment-on-this-particular-parameter/839789/ With pro-digital government policies, demonetisation-triggered e-wallet usage and reduced data costs, online commerce is making rapid strides. The Meeker 2017 report on internet trends in East Asia concurs this by highlighting Amazon India’s 300% year-on-year growth both in number of SKUs and sellers. But it underlines the beginning of aggressive competition among e-commerce players. …Read more »

When it comes to entrepreneurship culture, Kerala is a ‘spoiled child’

By  Prof. Keyoor Purani Courtesy: FutureKerala, July 29,2017, p6 https://futurekerala.in I was reading the Kerala Chief Minister’s interview, focused on the first year performance of his government, in the recent issue of India Today. One of the initial questions put to the CM (which was also highlighted in large print) by the interviewer struck me – ‘Kerala is investment unfriendly state, what has …Read more »

Industrial Training Institutes are now attracting 90 percenters; here’s why that’s a good thing

By Prof. Kausik Gangopadhyay & Karthi Sivaraman Courtesy: Firstpost (http://www.firstpost.com/india/industrial-training-institutes-are-now-attracting-90-percenters-heres-why-thats-a-good-thing-3589717.html) Industrial Training Institutes (ITIs) are fast becoming preferred destinations for many 90-percenters in the tenth standard board examination, as per a report in Times of India. A decade ago, it would have constituted an insult to even remotely suggest to someone scoring 90 percent or beyond to join an ITI – previously …Read more »

The Digital Consumer in Demonetized India

By Prof. Anindita Paul End-to-end digital world is the vision that the Modi government is putting up in the post-demonetization era. The journey has been a rough one so far without any hopes to improve sooner. How much of the vision can be made feasible in a diverse population like India is still a question that the providers and users …Read more »

Listen to the missed call– Data analytics can help decode consumer signals to improve returns on MCM

By Prof. Keyoor Purani Making a ‘missed call’ – dialing a number and disconnecting it before the call is picked up – has traditionally been a way to signal a message in India without actually communicating it with a voice. With a large number of Indians on pre-paid plans with limited talk-time, it is important to save the available talk-time by …Read more »

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